Learning from Click Frenzy’s Failure
The details of the Click Frenzy fiasco can be found all over the web, so we won’t go too deeply into the specifics in this forum. Just to recap: On November 20, 2012 Click Frenzy launched in Australia...
View ArticleA Guide to Media Relations: How to Work with Journalists
An important skill for people wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations, you will have...
View ArticleSeven Ways PR Adds Value to Your Business
Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will public relations help me take my business to the next...
View ArticleGet More Value from Your Advertising Dollar - 8 Effective Advertising Techniques
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach...
View ArticleTop Tips on Nailing Media Interviews
Delivering a memorable performance in a media interview makes all the difference to the amount of coverage you get and the way your key messages are published or broadcast. Too often people think a...
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How to Pitch a Blogger: Top Tips to Gain Media Coverage on a Blog
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there...
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How to Write an Impressive Press Release
A well-written and targeted press release or media statement can increase the credibility of your business and attract customers. In addition, writing a press release may lead to your business being...
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Don’t Forget Your Vertical Markets
Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show....
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B.R.A.G. names Alison Vidotto as Medallion Honoree
The Book Readers Appreciation Group (B.R.A.G.), an “independent, broad-based and reader-centric source to advise the public which books merit the investment of their time and money,” is a company...
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Why use traditional PR when you can use social media to promote your business?
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your...
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